Opening of the new Maison de beauté CARITA

Opening of the new Maison de beauté CARITA

The new Maison de beauté CARITA, delivered by PLENDI on August 17, opened its doors on October 3, after 10 months of work and a complete restructuring of its mythical address at 11 rue Faubourg Saint Honoré.

It is a real rebirth of the CARITA brand through this historic flagship which represents the symbol of the L’Oréal Group and French know-how.


The architects Cristiano Benzoni and Sophie Thuillier of REV Studio, created a new design for the 1800 m2 building on 5 levels. The Maison de beauté has a 13-metre glazed atrium punctuated by 777 discs that enhance the natural light, 11 beauty suites, an 85m2 top-of-the-range hair salon with its private suite and a beauty of 130m². The arch, emblematic symbol of this place and strong image of the brand is deployed as the common thread of the decorative project.


The interior decoration reflects a feminine and luminous atmosphere. The identity of each treatment cabin is given by the marbles: Pink Onyx, Black Marquina marble, Tiffany Quartzite.


All the elements making up the historic character of the building have been preserved: the facade Faubourg Saint Honoré Street, the interior facade, the entrance porch and the stairwells.

© Vladimir Partalo